Gender Stereotypes in Cinema as Examined Through the...

Gender Stereotypes in Cinema as Examined Through Taken and Snitch Introduction: Modern cinema is at once an opportunity for escapism and a direct reflection of realities within our broader culture. This is why the issue of gender portrayal and the representation of gender roles in film are both such important issues. In many ways, the images placed on the big screen can have a direct impact on the way that our collective culture forms its ideals and expectations. As a culture, we are highly susceptible to the impression-building that is conjured in our media and reflected back to us. In many cases, the performances on screen suggest an idealized version of ourselves, whether in their physical attraction, sexual prowess or heroic behavior. Perhaps this one of the fantasies that makes truly great cinema such a transporting experience. But even in great cinema, a certain reality must be acknowledged. Specifically, the fact that our culture is reflected in a certain respect on the movie screen suggests that many of its less-admirable qualities are also depicted. The focus of this discussion is on the manner in which gender roles are prescribed in cinema and, even more specifically, how female characters in film are largely confined to one-dimension archetypes either to be rescued, sexually objectified or villanized. A strong woman that does not fit these characteristics is rare in film. This is especially so in the highly patriarchal milieu of action-oriented films, within

Gender Inequality Of The Professional World Is A Common...

Nowadays, the role of women in the professional world is a common topic of discussion at an academic level. Likewise, society as a whole is in need of modifying its perception about traditional models under continuous change. In that sense, this paper will address the topic of gender inequality in the workplace, providing a critical analysis on how women have gained an increasing active role in the professional and labor spheres, but facing genre inequalities in turn. We will analyze how these inequalities are grounded in a binary traditional structure that assigned men and women specific roles, and how the assessment of organizations becomes fundamental as they are constituted as places where gender inequality is highly present: â€Å"Contemporary stratification scholars are unlikely to deny the claim that organizations are the primary site of the production and allocation of inequality in modern societies† (Stainback, Tomaskovic-Devey Skaggs, 2010). Finally, this essay will address the possible solutions for this issue, trying to shed light on appropriate ways to achieve equality in labor environments and in the whole society as well. As was mentioned recently, within this paper we will analyze gender inequality in the workplace, considering organizations as key places where discrimination becomes really visible. Research has shown that the workplace reflects discrimination in several ways, for example, the gender wage gap (meaning that for the same position and with the sameShow MoreRelatedGender Inequality in Literature Essay1187 Words   |  5 PagesGender equality, men and women having the same rights and obligations, and everyone having the same opportunities in society, has been a topic of discussion for man and women for centuries (Dorious and Firebaugh). For many centuries, women have used literature as a voice used to defend their rights as women. 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Integrated Marketing Communication for Apple iPhone and Apple Mac

Question: Discuss about theIntegrated Marketing Communication for Apple iPhone and Apple Mac. Answer: Blog 1 Apple is one of the worlds largest companies that has been manufacturing gadgets. The company started with its humble beginning when its two founders Steve Jobs and Steve Wozniak founded the company in a garage in United States (Isaacson, 2012). Todays the company produces and manufactures some of the most sought after products in the gadgets genre like the Apple iPhone, Apple Mac, Apple TV which is recently launched and the latest craze the Apple watch. The company has been doing its marketing totally right which has led to such immense growth in such short time period. Of course there have been great contribution of the marketing and innovative ideas of Steve Jobs who is respected as one of the most respected marketing Gurus in modern times, however the company has a great team of marketing experts who has continued the growth of the company and did not allow some of the controversies to reduce the pace of the growth. The company in the very beginning when it was producing the mother boards had marketed its products very efficiently in whatever ways they could. The first major Apple product which turned the fortunes of the company called the McIntosh which was the first personal computer from the company, had been very successful because of the campaign that surrounded the product. People were waiting for it to come out (Thomke Feinberg, 2012). It was the year 1984 that McIntosh was first released and the product was aimed at reducing the complexity which was involved in operating a computer and it was successfully conveyed in the advertisements that Apple published in various mediums. One of the advertisement displayed a mouse with three buttons and people were excited to see this new product being launched. References: Isaacson, W. (2012). The real leadership lessons of Steve Jobs.Harvard business review,90(4), 92-102. Thomke, S. H., Feinberg, B. (2012).Design thinking and innovation at Apple. Harvard Business School Publishing. Blog 2 Apple, like many companies, devoted considerable effort to maintaining its corporate image. One tactic involved presenting writers with material on the company, like Jean Richardson and Rene White's 1980 "Apple Computer" corporate backgrounder. Another involved regulating press access to Apple employees, and vice versa: Barbara Krause'sInquiries from the Presssummarizes company policy. Apple was successful in introducing one of the first integrated marketing campaigns in the history by publishing in the newspapers, giving television advertisements and Steve Jobs personally appearing for interviews and talking about the new products. The Apple McIntosh computers aimed at bringing computers for normal people so that everyone could use it. The Graphic User Interface worked well in this regards. In the coming years it became a craze of the Apple fans to wait for Steve Jobs to appear before the crowd and introduce a new product. This trend is now continued by the present Apple CEO Tim Cook has continued the trend of appearing before the audience once a year and introduce the new Apple products especially the new IPhone that is launched every year (Hunter et al., 2012). The marketing strategy of Apple has been to involve people in a way that they feel to be a part of the new products launches and that they wait for new products to be launched and Tim Cook has continued it (Richtel Chen, 2014). Every year Apple Inc. launches its new version of iPhone, this can be hardly matched by any other company, to launch a single series of product every year with new features and expecting people to buy it. Integrated marketing communication has worked wonder for Apple in this regards and the loyal Apple iPhone customers do not hesitate to buy new phones paying a hefty price, this is beca use the aura Apple has created around its products through its marketing campaigns. References: Hunter, S. T., Cushenbery, L., Fairchild, J., Boatman, J. (2012). Partnerships in leading for innovation: A dyadic model of collective leadership.Industrial and Organizational Psychology,5(4), 424-428. Richtel, M., Chen, B. X. (2014). Tim Cook-Making Apple His Own.New York Times, Technology,15. Blog 3 Death of Steve Jobs due to prolonged illness had a big impact on Apple, as Steve Jobs himself was a factor who could draw half of the crowd without any marketing, such was his personal charisma. He has been viewed as one of the most prominent innovators and leaders both in the field of marketing and in the field of technological innovations. He introduced the system of launching new products and marketing them in a integrated manner. The integrated marketing communication around Apple watch was one of the most prominent and innovative integrated marketing communication campaign that has been ever taken up by any technological company. The launch of Apple watch was announced from months before and people were waiting for the product to be launched and then on the launch date there big advertisements in the newspapers, the internet was full of Apple watch advertisements, all the blogs that dealt with tech news has one single point agenda to talk about, the Apple watch. In the big malls and departmental stores the Apple watch was there for people to try and experience firsthand (Rawassizadeh Price Petre, 2015). The existing iPhone users were all updated and notified again and again to buy the latest Apple watch. Apple introduced the world to several category-defining products, the Mac, iPod, iPhone and iPad, said Tim Cook, Apples CEO. And once again Apple is poised to captivate the world with a revolutionary product that can enrich peoples lives. Its the most personal product weve ever made. (Apple.com, 2016) With Apple Watch, weve developed multiple technologies and an entirely new user interface specifically for a device thats designed to be worn. It blurs the boundary between physical object and user interface, said Jony Ive, Apples senior vice president of Design. Weve created an entire range of products that enable unparalleled personalization. (Apple.com, 2016) It is evident that how the people directly responsible for the products and who came from the topmost rung of the company were personally engaged in marketing the products. References: Apple.com. (2016).Apple Unveils Apple WatchApples Most Personal Device Ever.Apple Newsroom. Retrieved 24 March 2018, from https://www.apple.com/in/newsroom/2014/09/09Apple-Unveils-Apple-Watch-Apples-Most-Personal-Device-Ever/ Rawassizadeh, R., Price, B. A., Petre, M. (2015). Wearables: Has the age of smartwatches finally arrived?.Communications of the ACM,58(1), 45-47. Blog 4 The launch of the first iPhone has been characterized by great public attention and people wanting to understand what it felt like using a mobile phone that was more innovative and user friendly than any other device made till date. Former Apple CEO Steve Jobs had again and again confirmed that how much importance the company gave to the factor simplicity. According to Jobs one of the main driving forces and characteristic features that has helped Apple to grow in such a small time was its simplicity, both in terms of design and in terms of usage (Isaacson, 2012). The products were aimed to be very easy to use but give maximum optimization capabilities. Now the problem was how this was to be conveyed to the potential customers all over the world. Here comes into play the factor of marketing strategy. Steve Jobs himself steered the initial marketing endeavors of Apple Inc. which became so successful that 74 days after its introduction the company announced that it has sold the One mil lionth iPhone. This was almost unimaginable in terms of volume. Apple had applied several marketing communication strategies in order to gain such success in terms of business and to increase the goodwill of the company (Boone Kurtz, 2013). Advertising, events, and promotional offers were later introduced. Today Apple have tied up with several telecom companies in order to increase its business, two of which are Airtel and Vodafone. Apple has introduced promotional offers like easy EMI options and cashback offers. The company has tied up with Airtel in several countries and theey are giving customers several benefits like lower tariff rates and discounts in mobile bills. References: Boone, L. E., Kurtz, D. L. (2013).Contemporary marketing. Cengage learning. Isaacson, W. (2012). The real leadership lessons of Steve Jobs.Harvard business review,90(4), 92-102. Blog 5 The latest product of Apple is its iPhone X. Our vision has always been to create an iPhone that is entirely screen. One so immersive the device itself disappears into the experience. And so intelligent it can respond to a tap, your voice and even a glance. With iPhoneX, that vision is now a reality. Say hello to thefuture. This is the official statement of Apple in its website about the iPhone X (Apple.com, 2018). The marketing strategy was to induce the urge in the potential customers to make it impossible for them not to buy the product. The iPhone X is branded as a product of the future. It has some of the features that is not found in other phones in the planet. The marketing strategy that has been taken including the promotional videos of the phone in YouTube and the experience that it gives it is termed as not just a phone but a phenomenon in itself. It is an experience, that one must use to understand. Technological experts have concluded that the product is more of a status symbol than a gadget that will assist its users to ease their daily problems. Apple presented the product in a way that people who are interested in technology and gadgets not only they will buy the products, but people who do not understand technology well but are interested in high ends lifestyle products to match their status symbol will also tend to buy it. Apple took up a very different but innovative strategy during its launch, it allowed access of the iPhone X to some popular tech gurus in YouTube. They reviewed the product in a very short time that did not allow them to understand the flaws well, and as launch date was near the product was already a hit and people waiting anxiously for it to launch. References: Apple.com. (2018).iPhone X.Apple.com. Retrieved 24 March 2018, from https://www.apple.com/in/iphone-x/?muid=528C4450-05E0-421C-A64E-89560ABA0900mtid=20925st142673aosid=p238cid=wwa-in-kwgo-iphone-slid-mnid=sIugfsdnO-dc_mtid_20925st142673_pcrid_230229655339_ Blog 6 Apple previously never used the reviews and comments of any other entity in its press release. However, this time Apple had changed some aspects of its integrated marketing communication strategy and included the reviews from popular tech reviewers, newspapers and media giants in its press release. The best iPhone yet, Like Magic, This feels like the future were some of the reviews from trusted sources which themselves had goodwill in the market. Apple also adopted a policy of slow roll out of products and encouraged waiting from the part of the customers. The less time given to the reviewers had already made a situation where much flaws could not be detected, and now slow launch of the product had helped in maintaining the quality. When these strategies were already in place the company had continued to advertise the product all over the place including the internet. All the social media platforms were filled with advertisements and reviews about the iPhone X. The newspapers had large advertisements and the hoardings in the big cities featured the product in gigantic sizes. Apple understood that the people were already aware of the technological specifications of Apple, it was a waste to again reemphasize on the fact that Apple X had highly advanced technological specifications. Therefore, Apple this time highlighted the entertainment quotient of the product and the launch videos and the various other advertisements talked a bout the screen of the phone, the sound, the experience of the users in gaming, clicking photos or shooting videos (Forbes.com, 2018). Apple encouraged short documentary film makers to use iPhone for their shooting. Therefore, the product was more of a high end multimedia gadget rather than a tool to connect. The integrated marketing communication strategy was very successful in this case and the product continues to be sold in large numbers all around the world. References: Forbes.com (2018). Apple iPhone X: The Mid-Term Review. Ten Things To Love Or Hate. (2017).Forbes.com. Retrieved 24 March 2018, from https://www.forbes.com/forbes/welcome/?toURL=https://www.forbes.com/sites/davidphelan/2017/12/10/apple-iphone-x-the-mid-term-review-ten-things-to-love-or-hate/refURL=https://www.google.co.in/referrer=https://www.google.co.in/

The Cask Of Amontillado-The Parodox Of Revenge Essays - Fiction

The Cask Of Amontillado-The Parodox Of Revenge The Paradox of Revenge The Cask of Amontillado raises a question pertaining to the multiple character of the self (Davidson 202); Can harmony of one's self be restored once primal impulses have been acted upon? This question proposes the fantasy of crime without consequence (Stepp 60). Edgar Allan Poe uses first person point of view, vivid symbolism and situational irony to show that because of man's inner self, revenge is ultimately not possible. Edward Davidson suggests that Montresor, the main character of the story, has the power of moving downward from his mind or intellectual being and into his brute or physical self and then return again to his intellectual being with his total self being unimpaired (202). However, Poe tells this story from Montresors point of view. The use of first person narration provides the reader with insight into Montresor's inner struggles. First person narration is Poe's method of insuring the reader understands that Montresor is not successful at this harmony. The thoughts and feelings of Montresor lead the reader to conclude that he is not successful at revenge. Montresor says in telling his story, You, who so well know the nature of my soul, will not suppose, however that I gave utterance to a threat (153). By communicating in this way, the question arises of who Montresor is actually speaking to, and why he is telling this story fifty years later. One can only conclude that it is for one of two reasons: he is either bragging or finally giving confession. As he tells the story, it becomes obvious that he has not yet filled his need to win, and now a half of a century later, is still struggling with his conscience. As Gregory Jay states, Introspection produces a doppelganger who becomes a moral antagonist (84). This is similar to Ken Frieden's theory that a rhetorical moment takes the place of a ghost and the speaker is driven to confess (144). Both of these thoughts are developed because of the fact that Montresor is telling the story himself. The means in which Montresor expresses himself expose his insecurities. When he no longer hears Fortunato crying out, he says, there was a long obstinate silence (156). The personification of the silence by the use of the word obstinate projects the intent on Fortunato, implying that Fortunato is purposely depriving Montresor of satisfaction. But actually, Montresor seeks to escape from his own limitations by imagining them as im posed by outside force (Stepp 61). The force is a surrogate of the self. Every word goes to characterize the narrator, Montresor, and adds to the irony of the story. Fifty years later he is confessing the story and taking particular delight in his cleverness, but is unaware he is revealing a desperate human emptiness. James Gargano makes a general statement about Poes narrators that applies perfectly to The Cask of Amontillado; he says, Poe assuredly knows what the narrator never suspects and what, by the controlled conditions of the tale, he is not meant to suspect--that the narrator is a victim of his own self-torturing obsessions (166). In this way, Montresor is a classic Poe character. Poe's use of symbolism gives the reader the opportunity to see the conflict between Montresor's inner self and his outer being. The deep, dark catacombs below the surface represent the dark self that lies beneath Montresor's surface. In attempting to bury Fortunato alive, Montresor is actually attempting to bury his inner self. He is attempting to destroy a primal evil that has driven him to revenge. On the surface, Montresor seems to have the appearance of a serious and intelligent man, but his alter ego that is symbolically demonstrated through Fortunato, wears the cap and bells of a jester. Walter Stepp notes that there is perfect symmetry of opposition between Montresor and Fortunato and that Montresor had an obsessional wish to demonstrate that 'he is not I' and 'I am not he'(57). The conflict of the selves comes to a horrifying climax as Montresor is trying to build the wall and bury Fortunato alive. For a few brief moments when Fortunato is silent (as is Montresor's evil self) , Montresor's rational mind